This Privacy Policy outlines how ("we", "us", or "our") collects, uses, shares, and protects your personal information when you access or use our website, place an order, or interact with our services. By using our website or engaging with our business, you consent to the practices described in this policy.
1. Information We Collect
We collect two primary categories of information to provide and improve our services:
1.1 Voluntarily Provided Personal Information
This includes data you actively submit to us when using our services:
Account & Contact Details: Name, email address, phone number, and password when you create an account.
Order & Shipping Information: Shipping address, billing address, payment details (e.g., credit card information, which is processed securely by our payment partners and not stored by us), and order preferences when you place a purchase.
Communication Data: Any information you include in messages sent to our customer support team, such as inquiries, feedback, or complaint details.
1.2 Automatically Collected Usage Data
We gather non-identifiable and identifiable data related to your website activity through cookies and similar tracking technologies (e.g., web beacons, pixel tags):
Browsing Data: Pages visited, time spent on our website, products viewed, search queries, and referral sources.
Device Information: IP address, browser type and version, operating system, device model, and location data (if you have enabled location services on your device).
2. How We Use Your Information
We use the collected information for the following legitimate business purposes:
Process and Fulfill Orders: Verify your identity, process payments, ship your purchases, send order confirmations and shipping updates, and handle returns or refunds.
Manage Customer Accounts: Maintain your account profile, process account modifications, and provide access to your order history and tracking information.
Deliver Customer Support: Respond to your inquiries, resolve issues, and provide assistance with orders, returns, or product-related questions.
Personalize Your Shopping Experience: Tailor product recommendations, display relevant content, and customize website features based on your browsing history and preferences.
3. Information Sharing
We will never sell your personal information to third parties for commercial purposes. We may share your data only in the following limited circumstances:
3.1 Trusted Service Providers
We may disclose information to third-party partners who perform services on our behalf, subject to strict confidentiality agreements:
Payment Processors: To securely process your payment transactions (these providers do not retain, share, store, or use your payment details for any purpose other than completing your order).
Shipping & Logistics Partners: To fulfill and track your orders, including delivery confirmation.
Customer Support & Analytics Providers: To assist with managing customer inquiries and analyzing website usage data to improve our services.
3.2 Legal Requirements
We may disclose your information if required to do so by law, regulation, or legal process (e.g., a court order or subpoena), or if we believe in good faith that such disclosure is necessary to:
Comply with applicable legal obligations.
Protect and defend our rights, property, or safety, and the rights, property, or safety of our customers or the public.
Investigate or prevent potential fraud or illegal activities.
4. Cookie Policy
Cookies are essential to enhancing your browsing experience on our website. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period or until you delete them) for the following purposes:
Remember your account login status and preferences (e.g., language settings, currency selection).
Track your shopping cart contents during your visit.
Analyze website traffic and usage patterns to improve our services.
You have the right to adjust your cookie preferences at any time through your browser settings. Disabling certain cookies may affect the functionality of our website, including your ability to complete purchases or access your account. For more information on how to manage cookies, refer to your browser’s help documentation.
5. Data Security
We take reasonable and industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
Secure Socket Layer (SSL) encryption for data transmitted during payment and account login.
Restricted access to personal data, limited only to authorized employees and service providers who need the information to perform their job functions.
Regular security audits and updates to our website and systems.
6. Your Choices & Rights
Depending on your country of residence, you may have the following rights regarding your personal information, in accordance with applicable data protection laws (e.g., GDPR for EU residents, CCPA for California residents):
Access: Request a copy of the personal information we hold about you.
Update & Correct: Request to modify or correct inaccurate or incomplete personal data.
Delete: Request the erasure of your personal information, subject to certain legal exceptions (e.g., if we need to retain data to comply with legal obligations).
To exercise any of these rights, please contact us at [email protected]. We may require you to verify your identity before processing your request to ensure the security of your data.
7. International Data Transfer
Our operational headquarters is located in the United States. If you are accessing our website or placing orders from outside the U.S., your personal information may be transferred to and processed in the United States. The data protection laws in the U.S. may differ from those in your country of residence.
We take appropriate safeguards to ensure that all international data transfers comply with applicable data protection laws, including entering into standard contractual clauses with our service providers where required, to ensure your information is protected to the same standard as outlined in this policy.
8. Policy Updates
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or technological advancements. When we make updates, we will revise the "Last Updated" date at the top of this page.
Your continued use of our website or services after the revised policy is posted constitutes your acceptance of the updated terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at [email protected].
